The Management Mythbuster

“We’ve finally lost it! All sense of perspective has disappeared from the practice of management, buried under the overwhelming weight of methodologies, theories, best practices, models, tools, systems, processes, benchmarks, scorecards, competencies, mission statements, and value propositions. Common sense has been subjugated by nonsense!”

My new book, The Management Mythbuster exposes the myths and describes the new best practices for successfully managing in an uncertain world including:

• Ensuring that "Pay for Performance" is reality not hype
• How to define a realistic strategy for today's turbulent world
• Restoring credibility to forecasting
• Building budgets that have a chance of being relevant for more than a few weeks
• Eliminating "spin" from corporate communications
• Understanding the true ROI of technology investments
• Making sense of key performance metrics
• Staying relevant to your customers
• Don't be afraid to ask the dumb questions

Special Offer 

SAVE $10 when you combine business with pleasure and buy both The Management Mythbuster and Half The World Away David Axson's humourous look at America as experienced on his 20-year journey from wide-eyed tourist to fully-fledged citizen. Order your personally signed copies now at www.sonaxbooks.com and save $10 on your total order. All proceeds will be donated to Kiva.org

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